The best vanilla comes from family

We believe that strong family ties make for even better vanilla.
This is why we are a real, close-knit family business and work directly with the families who grow the vanilla beans in Madagascar.

Henk de Kroon founded Vanille BV in 2004, with the aim of training farmers in Papua New Guinea in the cultivation of vanilla beans. These poor farmers received microcredit through cooperatives to be able to grow vanilla in addition to coffee. From the start, we supervised the cultivation, the quality of flowering and growth and the fermentation process.

The demand for top quality vanilla beans increased. That is why we expanded our activities through India, Madagascar in the Sava region in particular. Over the years and thanks to our many trips to Madagascar, we have built a sustainable network in the region. Because of how directly we work together, we can keep our margins small.

In 2018 Bas de Kroon, Henk’s son, joined the company. In 2020 second cousin Jef de Kroon also joined.

With the power of family, Vanille BV and the vanilla families in Madagascar are ready for a bright future..


Nature gives us vanilla, and we care about nature.

Sustainable choices

We consciously package our vanilla in PET: easily recyclable,  faster degradable and lighter than glass, which means that we save on CO2 during transport. We are committed to producing less waste with the right packaging and by preventing and remedying mould.

Conservation of nature

Our vanilla comes from Madagascar, this island is famous for its natural beauty and biodiversity. The blue-eyed lemur symbolizes this. Vanille BV has therefore been sponsoring the Manga Maso foundation for years, which is committed to preserving these prosimians.

Fair prices

Madagascar’s vanilla farmers earn a fair price for their work. Vanille BV has worked directly with them since 2004. Because of our direct contact with the farmers, we can ensure that they get what they deserve.


As versatile as vanilla is, so versatile are our solutions for retail and industry.
Built on the experience of the vanilla experts since 2004.


Vanilla sticks are susceptible to mould, for example due to a bad harvest or fermentation. That is why Vanille BV has developed a natural mold treatment that both prevents and removes mold. This way you can be sure of quality beans that won’t mold.


How do you want to offer vanilla to your customers? Vanille BV supplies vanilla in any form, specifically according to your conditions. We package it in our own packing center or with one of our partners.

Drying and grinding

Are you obliged by law and regulations to offer vanilla with a limited moisture percentage? Vanille BV meets the requirements with our own drying facilities. We also grind our vanilla sticks in-house into small powders, for example for vanilla extract.

Industry (bulk)

Do you need large amounts of vanilla for further processing? Vanille BV supplies vanilla in large quantities under the name ‘Pure Vanilla’. The highest quality vanilla in bulk, for the processing industry.

Thanks to our wide network, you can choose from various vanilla products, supplied in various bulk packaging such as jerry cans, IBC containers and vacuum bags.